This is probably the most important reward in the Consequent Game. It is also the most complex. In essence, when your dog is honoring your request, the game is exciting, when your dog is not honoring your requests, create a lull or break in the game before you try again, or shift gears to something else entirely.
You control the excitement of the game. Create peaks and valleys within your game. Peak the excitement as a reward for good play, drop into an excitement valley for behavior that is not desireable. This simple act of manipulating the excitement level based upon performance can be very powerful.